First and foremost, we should remember that almost everyone sometimes hears from diverse people everything about the same commodity. Therefore, one of the most important factors referred to this topic is that the previously mentioned term is related to a temporary popularity of a product or service. Nevertheless, it cannot last too long, no matter how much money and resources would be put into making a product be the most popular. The reason why similar fashion doesn’t last long at all is that in general on all of the markets the competition is quite intense, which implies that for an innovation other rivals also response with something original. Hence, depending on how exceptional a commodity is, a fashion related to it can last either shorter or longer.
In addition, we ought to also keep in mind that the cycle of life of every product is thought to be, according to diverse books concerning marketing, to be similar to the life of a human being. Consequently, every businessman should be aware of the fact that a trend isn’t something that will last forever. This indicates that although a good created by our enterprise can meet with significant demand from miscellaneous customers, we have to also keep in mind that there is a substantial probability that if we will not prepare ourselves for an answer from our rivals, we may be quite negatively surprised in the future, which indicates that predicting possible scenarios for the future is really influential.