For the last few seasons, sneakers were highly popular. Men and ladies all over the word were wearing sport shoes not just for a gym, but as a part of their everyday outfit. Women wear nike sneakers both with casual dresses and elegant outfits. Moreover, we can be more than sure that within the next years sneakers still will be really trendy. I personally am convinced, that sneakers will remain trendy for a minimum 2-3.

Why these type of shoes are so extremely fashionable? What is the mystery of such a success?
Answer might seem to be rather simple – sneakers (this) became so fashionable, that everybody wanted to own at least one pair of those shoes. But at the same time we cannot pretend that such fashion appeared just as the answer for the need of comfort. It might have been mainly an effect of cooperation of companies which produce sneakers and fashion designers.

As fashion designers were those people that decide what is fashionable, they convinced us that sport shoes may look good with any kind of outfit. And they were evidently right! We can see sneakers even in the fashion collection of such famous brand as Chanel. Karl Lagerfeld has contributed to the collection by introducing sneakers together with feminine dresses. Surely, it is not the only example of sneakers available on global catwalks. However this one seems to be finest example – if even Chanel included sneakers in its collections, the rest of designers have no other option but to follow.

Nonetheless, it is not the only method how sport producers promote their sneakers. Tons of of them pay famous singers or sportsmen, to wear and promote their brand.Nevertheless, there is an exception. You presumably already heard new balance sneakers (see full offer on this page). They are highly popular due to its interesting designs and genius colours’ combination. Autor:

This brand managed to be very successful without paying anybody to promote their sneakers. Those money, instead of being spent on such advertising, are being used for another research and development. Because of that, new balance sneakers have extremely high quality as well as provide big comfort for feet. Presumably this is the main reason which explains why the brand has many loyal customers and fans, even though the brand doesn’t use extensive advertising.